It's all about the people
I have been involved in the travel industry for almost 30 years.
Originally, I started in the adventure/backpacker industry specializing in South East Asia of the beaten track. Lived in Asia and developed once-in-lifetime experiences in Indochina in the 90s.
For years, I was co-owner and COO at a Danish based tour operator Nyhavn Rejser, which we developed into the largest high-end B-to-C operator in Scandinavia. Taking it from 8 to 80 employees.
I have traveled in 100+ countries, stayed at hammocks in the jungle and the best resorts on the planet, and enjoyed the mix. Blending the two worlds creates a space of great experiences.
If we are able to take the best off the beaten track adventure travel of my youth and combine it with the best eco-lodges and small privately-owned resorts in the world, we will see diversity in travel and true authenticity come to life.Lars Mathiasen
Privately, I am married to Georgina who is also involved in the business.
I am Danish by birth, my wife is from the Dominican Republic, and I live in Spain, and partly work from Copenhagen.